Generative AI backed Qualitative Research Assistant - Get Real Insights From Real People in Real Time

Undertaking and scaling qualitative research has been time-consuming and hard for too long. But, QualsAI and our generative AI qualitative research assistant is a game-changer at every step of the process.

AI Qualitative Research Assistant MethodsAI Qualitative Research Assistant Methods

Using our qualitative research assistant, research setup, collecting feedback and uncovering insights are all easier and more time efficient using QualsAI.

A new, revolutionary product from established research company, Twentify; QualsAI is a qualitative research assistant that builds on over 10 years of quantitative and qualitative consumer research experience and allows brands to learn their target audience's behaviour & thoughts, and receive feedback on their products, and marketing and brand initiatives.

Our Qualitative Research Assistant can turn weeks of research effort into just minutes:

AI Qualitative Research Assistant Define Research Questions

1. Define Research Questions

Using QualsAI qualitative research assistant, you can begin a study in just minutes. By simply outlining your research objectives and the information you wish to gather, Quals AI can begin to support the research team with a step-by-step structured guide for your in depth study.
AI Qualitative Research Assistant Target Screeners

2. Target Screeners

In the research setup we can target screeners more effectively setting appropriate questions or criteria to identify and select individuals who meet specific qualifications for study participation. Our database of over 2 million active users on our Bounty application is just a start with additional resources from secondary panels.
AI Qualitative Research Assistant Comprehensive Interview Guides

3. Comprehensive Interview Guides

Our qualitative research assistant creates a roadmap of structured questions and topics for the interview, allowing for quick editing by researchers, to facilitate the collection of feedback. This ensures that relevant information is gathered consistently by all participants and maximises engagement to collect more in-depth feedback.
AI Qualitative Research Assistant Collect Feedback

4. Collect Feedback

The qualitative research assistant undertakes interviews with participants automatically, at a suitable time, without the need for researchers to be directly involved, but on hand and supported during the retrieval of information. As the assistant manages the interview itself, researchers don’t need additional time to be trained on the questions in advance so they can focus on interview insights and outcomes.
AI Qualitative Research Assistant interview Insights

5. Uncover Interview Insights

As the interviews are collected in real-time, hours of interviews are summarised instantly. Identify patterns, themes, and insights that address the research objectives.
AI Qualitative Research Assistant Opinions

6. Dive Deeper into Opinion

Use the AI assistant to ask further questions and watch it summarise existing relevant responses instead of going back out to respondants for additional questions.

QualsAI’s Qualitative Research Assistant is an effective interview guide to ensure that the qualitative research process is systematic, focused, and aligned with your study's goals. It helps researchers gather rich and relevant data while maintaining consistency across interviews.

Quals AI Qualitative Research Assistant Adds Significant Value

Accelerate qualitative research reporting to hours, empowering any team member. Boost productivity, cut costs, and enable startups with our accessible qualitative research assistant.
Deliver qualitative research reports in hours verses traditional weeks or months.
Anyone in your team can use the solution and be turned into a qualitative research expert.
Improve productivity across your research teams and processes.
Save considerable money with a lower cost for entry compared to traditional research methods.
With our qualitative research assistant, even startups and SMBs can undertake research.

Receive Reports Faster to Drive Decisions Quicker

Optimise your research workflow with QualsAI, your AI qualitative research assistant. Focus on impactful insights instead of spending time on analysis.
Summarise hours of live and asynchronous research effortlessly.
Analyse all interviews across your research project into a summary in seconds.
Highlight project-level themes, insights and topics swiftly.
Locate interviewee quotes, verbatim and summaries relevant to further questions.
Receive reports, suggestions or highlights seamlessly.

Locate and Screen Target Audiences Quickly

Locating appropriate respondents can be time consuming, but with our suite of tools, you can shorten your talent pool using our Bounty App, or our access to partners and secondary panels.
Establish target market
Identify market segments
QualsAI suggests continuous improvements
Create recruitment screeners
Leverage Bounty, partners or panels

Maximise User Engagement With AI-led Interviews

Using our Qualitative Research Assistant, interviews can be undertaken at a time suitable to the respondent leading to more in-depth results, better feedback and more valuable insights.
Automated personalised chats
Analyse all interviews across your research project into a summary in seconds.
Smart moderation and probing
Gamification of interviews
Automated highlight reels

Quals AI is not just a tool; it’s a new way of thinking about qualitative research

We’ve created a platform that respects the time and resources of both participants and researchers while delivering in-depth and genuine insights. Our aim is to make qualitative research more accessible, efficient and environmentally responsible.
SCHEDULE A DEMO
QualS AI

Example Qualitative Research Markets

FMCG
Retail
Food Industry
Marketing
Startups

FMCG Qualitative Research

Quals AI augments FMCG qualitative research by automating data analysis, extracting meaningful patterns from vast datasets, and uncovering nuanced consumer insights swiftly. Machine learning algorithms decode consumer behaviours, preferences, and perceptions, enabling FMCG brands to refine strategies, optimise products, and stay ahead in a dynamic market landscape with precision and efficiency.
Learn More

Retail Qualitative Research

Quals AI transforms retail qualitative research by automating analysis of consumer behaviours and preferences, providing nuanced insights. Machine learning algorithms decode vast datasets, enabling quick identification of trends and patterns. This accelerates decision-making, ensuring retailers stay agile, responsive, and strategically aligned with evolving consumer expectations, fostering a competitive edge in the retail landscape.
Learn More

Food Industry Qualitative Research

In the food industry, AI enhances qualitative research by analysing vast datasets to decode consumer preferences, behaviours, and trends swiftly. Machine learning algorithms provide detailed insights, accelerating product development, refining marketing strategies, and ensuring food businesses stay attuned to dynamic market demands, fostering innovation and strategic decision-making.
Learn More

Marketing Qualitative Research

Quals AI revolutionises marketing and advertising qualitative research by swiftly analysing vast datasets to decode consumer behaviours, preferences, and perceptions. Machine learning algorithms extract valuable insights, enhancing ad content, optimising strategies, and ensuring brands stay ahead in a dynamic market landscape with precision and agility.
Learn More

Startups Qualitative Research

Quals AI elevates startup qualitative research by automating data analysis, swiftly decoding consumer insights, and providing nuanced understanding of market dynamics. Machine learning algorithms accelerate decision-making, refining strategies and ensuring startups stay responsive and innovative in the competitive landscape, fostering a foundation for sustainable growth and success.
Learn More
QualS AI

Example Qualitative Research Markets

FMCG
Retail
Food Industry
Marketing
Startups

FMCG Qualitative Research

Quals AI augments FMCG qualitative research by automating data analysis, extracting meaningful patterns from vast datasets, and uncovering nuanced consumer insights swiftly. Machine learning algorithms decode consumer behaviours, preferences, and perceptions, enabling FMCG brands to refine strategies, optimise products, and stay ahead in a dynamic market landscape with precision and efficiency.
Learn More

Retail Qualitative Research

Quals AI transforms retail qualitative research by automating analysis of consumer behaviours and preferences, providing nuanced insights. Machine learning algorithms decode vast datasets, enabling quick identification of trends and patterns. This accelerates decision-making, ensuring retailers stay agile, responsive, and strategically aligned with evolving consumer expectations, fostering a competitive edge in the retail landscape.
Learn More

Food Industry Qualitative Research

In the food industry, AI enhances qualitative research by analysing vast datasets to decode consumer preferences, behaviours, and trends swiftly. Machine learning algorithms provide detailed insights, accelerating product development, refining marketing strategies, and ensuring food businesses stay attuned to dynamic market demands, fostering innovation and strategic decision-making.
Learn More

Marketing Qualitative Research

Quals AI revolutionises marketing and advertising qualitative research by swiftly analysing vast datasets to decode consumer behaviours, preferences, and perceptions. Machine learning algorithms extract valuable insights, enhancing ad content, optimising strategies, and ensuring brands stay ahead in a dynamic market landscape with precision and agility.
Learn More

Startups Qualitative Research

Quals AI elevates startup qualitative research by automating data analysis, swiftly decoding consumer insights, and providing nuanced understanding of market dynamics. Machine learning algorithms accelerate decision-making, refining strategies and ensuring startups stay responsive and innovative in the competitive landscape, fostering a foundation for sustainable growth and success.
Learn More
QualsAI by Twentify - Qualitative Research Logo

Our mission is to support researchers by supplementing their qualitative research with AI to be faster, more accurate and more efficient

Schedule a Demo
Wesley Clover Offices
Celtic Manor
Coldra Woods
Newport
NP18 1HQ
Barbaros Mah
Begonya Sk
No:1 İç kapı no:2 Ataşehir
Istanbul
Business Central Towers, 
Tower A Office 1604A
Internet City 
P.O. Box 500826