Qualitative Research Articles & Reports

April 4, 2024
Report: Gardening Research: Unearthing the UK's Passion

This report from Quals.ai, offers extensive benefits from our gardening research study, beyond the garden itself, influencing lifestyles, environmental attitudes, and community cohesion

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March 19, 2024
Report: Rediscovering the Heart of Women & Brand Connections

This report from Quals.ai, unveils the crucial role of brand connections through happiness, contentment, and, most notably, nostalgia. Our findings suggest that brands which embody these values not only secure loyalty but also become integral to the personal identity and developmental journey of their consumers

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March 7, 2024
QualsAI vs. Traditional Sentiment Analysis

Revolutionise your market research with QualsAI's cutting-edge sentiment analysis! Unveil how AI is setting new standards, turning complex data into actionable insights. Don't get left behind; click to discover how QualsAI is reshaping sentiment analysis and pushing boundaries in market insights.

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March 1, 2024
AI Research Tools: Transforming Traditional Market Research

Discover how AI research tools are revolutionising market research! From data extraction to deep analysis, see how AI enhances insights and drives innovation. Embrace the future of research with cutting-edge technology.

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February 23, 2024
7 Steps of Marketing Research Boosted with AI

Dive into the world of marketing research transformed by AI. It's not just about data collection; it's a revolution in understanding market dynamics, consumer behaviour, and crafting strategies that resonate. Discover how AI elevates every step of the research process, from analysis to actionable insights, making it indispensable for today's marketers. Ready to revolutionise your approach?

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February 14, 2024
Report: Effects of Romantic Relationships on Well-being

The Quals.AI research provides an insightful exploration into the dynamic impact of romantic relationships on individual well-being, mental health, life satisfaction, and overall quality of life. This comprehensive study, engaging with 20 participants across the UK, aimed to delve into the complex interplay between romantic engagements and personal fulfillment among adults aged 18-45 from diverse […]

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February 9, 2024
Startup Market Research: Affordable, Competitive Edge With AI

Unlock startup market research and gain an unbeatable competitive edge! Discover how leveraging artificial intelligence can revolutionise your approach to understanding market trends, consumer behaviour, and more, all while staying within a lean budget. Say goodbye to traditional, time-consuming methods and hello to precision, efficiency, and actionable insights. Dive into our guide and transform your startup's market strategy today.

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February 2, 2024
Future of Market Research: How AI Enhances Qualitative

Future of Market Research Introduction Overview of the Current State of Market Research The future of market research is an exciting one harnessing cutting-edge technology like AI to support and operate alongside researchers. The word alongside is an important one as the skills and knowledge of Researchers are now being supplemented and supported using AI […]

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January 31, 2024
10 Reasons to Use an AI Research Assistant

Introduction In the dynamic realm of market research, the emergence of AI research assistants, such as QualsAI marks a pivotal shift. It's a world where traditional methods meet cutting-edge technology. If you're a market researcher, you might be eyeing AI with a blend of interest and caution. "Can AI truly enhance my research methods?" you […]

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January 30, 2024
How AI For Market Research Assists, Not Replaces

Introduction to AI For Market Research Market research is a field traditionally reliant on human intuition and expertise, the advent of AI for market research has stirred a blend of curiosity and skepticism. While some view artificial intelligence as a revolutionary tool, others, understandably, harbour concerns about its potential to overshadow the human element that […]

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January 26, 2024
Top 5 Reasons For Machine Learning For FMCG Market Research

Machine learning for (Fast Moving Consumer Goods) is here and available now, but there is still skepticism about is ability to enhance market and qualitative research due to a lack of knowledge about its benefits within the industry.

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January 16, 2024
Difference Between Quantitative and Qualitative Research

Welcome to our comprehensive guide on the difference between quantitative and qualitative research methods. Whether you're a student, researcher, or simply curious about the world of research, this page aims to shed light on the key differences between these two approaches and highlight the unique benefits of qualitative research. Simply put, if you have ever […]

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January 14, 2024
Examples of Qualitative Research

Unlock the future of market research with AI! From startups to FMCG, explore examples of qualitative research supercharged by technology. QualsAI is revolutionising how we understand consumer behaviour, making deep insights more accessible than ever. Step into a world where data speaks louder!

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